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  • Text your team to victory in the Big Three 3-Point Challenge!

    Every text scores for your team's charity - UNC Lineberger, Kay Yow Cancer Fund, Duke Children's Hospital.

    Start texting today and you’ll be entered for a chance to follow your team through the conference tournament. 

    Text UNC, STATE, or DUKE to 72579.

    Learn more >
  • “We have little or no control over what happens to us in life, but we have 100% control over how we will respond.”

    - Kay Yow, Former Head Coach, NC State Women’s Basketball

    Learn more >
  • “At that point, I put the dilemma to myself: Either you graduate school always dealing with bullies, always thinking back, ‘Why did you never do anything?’ Or you graduate school having done something.”

    What Mark Bishop did after years of bullying might surprise you.

    Learn more >
  • I PLEDGE in 2015

    Fearless is making tomorrow better than today. Moving toward an even better you.

    Kick off 2015 with a Live Fearless pledge.

    Learn more >
  • “It’s about passion, following your passions, making great choices and finding out exactly what you can do in this life.”

    Hear how Women’s Head Coach, Joanne McCallie, focuses on empowering others through basketball and how she overcame some tough obstacles when she took on the sports program at Duke.

    Learn more >
Live for the challenge. Live for the accomplishment.
Live with the freedom to dream and believe. Live Fearless.

Health & Living

Deciding to Live Fearless is a big step. You’ll need ideas, tips, support and inspiration along the way. Explore and learn with Health & Living.

  • Nutrition

    Learn how to maintain or improve your daily diet so that you can tackle your challenges every day.

  • Fitness

    Stay active with advice and ideas that will keep you moving toward your goals.

  • Health & Wellness

    Find tips and support for better overall health.


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Health & Wellness | Tip
If you find health insurance hard to understand, you're definitely not alone. Read More. read more
Nutrition | Tip
Managing your weight is all about balance. Read more. read more

I PLEDGE in 2015.

2015 is your year. The year to chase your dreams. The year to accept and conquer a new challenge. To finally do what you know you can do.

Learn More

ESPN college basketball and NBA analyst, five-time NBA All-Star and native North Carolinian, Brad Daugherty, wants you to join in on the Big Three 3-Point Challenge. Watch to see how you can get in on the action.

Message and Data rates may apply. Official Contest Rules and BCBS Privacy Policy.

Join in and start texting today to help your favorite team earn the most donations for charity in the The Big Three 3-Point Challenge.

You could also win tickets to follow your team in the conference tournament!

Learn More
Need some ideas or inspiration?
Take a look at our Live Fearless TV campaign

Fearless is letting Dad pick the playlist

Fearless is discovering your superpower

Fearless is giving them a head start

Fearless is making the stories you tell tomorrow

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